We built the location layer first — implementing a service area radius system where each vendor defines their delivery zone. The shipping option only surfaces for customers within that radius, keeping the experience relevant and avoiding failed orders. Per-km delivery pricing was built on top of this, automatically calculating delivery cost based on distance from the vendor's location with a configurable minimum delivery fee.

The search experience was redesigned with custom map markers differentiating stores from listings, and a left-panel listing view alongside the map for a clean browse experience. A custom category icon row was added at the top of search for fast filtering by flower type or occasion.

Store timings were integrated into the booking flow — customers selecting pickup are only shown time slots within the vendor's configured operating hours. Aggregate ratings were built to display across all products, giving new customers instant social proof at the listing level.

Video integration was added to product listings, allowing vendors to showcase arrangements in motion. In the vendor dashboard, we built keyword search, filter, and sort into the manage listings area — giving store owners with large catalogues full control. Finally, custom CMS pages were built and optimised for local SEO, targeting flower delivery searches across Canadian cities and regions.